- ISO 3166
BW- Main language + region
en-BW- Currency
- BWP · Botswanan Pula
- Region
- not grouped
Botswana
Botswana has 2.5M people, and 1.4M of them are online. English is the most widely spoken language at 81%, one of 3 languages CLDR lists here. English and Tswana are official nationally. A product shipping here defaults to en-BW.
Market summary
Each figure carries its own world scale, so it reads without a second market beside it.
People online
1.4M
0%world median 81%100%
57% of 2.5M people use the internet, per the World Bank's 2024 figure. Estimated by multiplying CLDR population by that share.
Income per person
$7,778
Higher than 46% of 213 territories
GDP per capita in current US dollars, World Bank Open Data, most recent reported year. A rough guide to spending power, not revenue.
Can pay online
61%
0%world median 71%100%
Adults aged 15 and over holding a bank or mobile-money account, World Bank Global Findex 2024. Below half means a card-only checkout excludes most of the market.
Languages
3
English 81% · Tswana 62% · Afrikaans 0.3%
Languages CLDR records here with a share of 0.1% or more. 2 of them are official nationally.
English proficiency
—
Not in the EF EPI 2025 table. Absent is not the same as low.
Adult literacy
85%
0%world median 95%100%
Share of adults who can read, as recorded in CLDR territory data. Low literacy shifts a product toward icons, audio, and video before another language.
What people speak
Shares include second languages, so totals can exceed 100%.
CLDR records English in 145 territories and 1.7B speakers in total; Botswana holds 0% of them, and the rest come with the same translation. The English profile maps the whole footprint.
Day-one requirements
What the interface needs for the main language spoken here (en-BW).
Plural categories
2
Word-forms a translator writes for counted text, like English's "1 item" and "2 items".
Script family
Latin
Default system fonts cover this script on all major platforms.
Reading direction
Left-to-right
Standard. Use dir='auto' on user-generated content fields.
Date
21 April 2026
Short: 21/04/26
Time
18:30
Week starts Sun
Currency
P 1,234.56
1,234.56 in BWP · Botswanan Pula