Where should you ship next?

Tell it which locales you already support and what kind of product you ship. Every other market gets a score built from three things: the people a new language would newly reach, how much money is in that market, and how much engineering the language needs. Then it ranks them into a shortlist you can defend.

Taking it to a meeting? Turn the ranking into a one-page briefing →

1 · Currently supported locales

Add a locale

Or start from a real app

2 · Product profile

Reach

34%

GDP

33%

Ease

33%

3 · Scope & depth optional

Set a UI word count and each candidate gets a launch-cost estimate at the chosen depth.

UI word count

Docs / support word counts

Docs

Support

Only depths that ship docs or support price these counts.

Launch depth

Ships UI strings edited to publication quality with one LQA round. Docs and support stay in the source language.

4 · Recommended next markets

Ranked across 115 candidate languages, deduplicated per language.

Price this shortlistOpen as briefing →top 15

Top pick by profileB2C: Chinese·B2B: Chinese·SaaS: Chinese·Balanced: Chinese

If the top pick survives every weighting, the weights do not drive the answer.

#01
ChinaCN
Add zh → Chinese · 1.3B speakers worldwide · ~1.2B online
LTR layoutNeeds custom webfont16.5% world reachGDP over $1TEnglish: Low proficiencynote
Reach100
GDP100
Ease78
#02
IndiaIN
Add hi → Hindi · 581.4M speakers worldwide · ~407.2M online
LTR layoutNeeds custom webfont7.3% world reachGDP over $1TEnglish: Low proficiency
Reach100
GDP42
Ease78
#03
BrazilBR
Add pt → Portuguese · 247.1M speakers worldwide · ~190.8M online
Script already supportedLTR layout3.1% world reachGDP over $1TEnglish: Low proficiency
Reach100
GDP13
Ease96
#04
MexicoMX
Add es → Spanish · 467.3M speakers worldwide · ~379.8M online
Script already supportedLTR layout5.8% world reachGDP over $1TEnglish: Very low proficiency
Reach100
GDP9
Ease96
#05
RussiaRU
Add ru → Russian · 200.6M speakers worldwide · ~184.8M online
LTR layout2.5% world reachGDP over $1TEnglish: Moderate proficiencynote
Reach100
GDP19
Ease84
#06
IndonesiaID
Add id → Indonesian · 180.5M speakers worldwide · ~131.5M online
Script already supportedLTR layout2.3% world reachGDP over $1TEnglish: Low proficiency
Reach90
GDP13
Ease100
#07
Congo - KinshasaCD
Add fr → French · 286.9M speakers worldwide · ~162M online
Script already supportedLTR layout3.6% world reachEnglish: Very low proficiency
Reach100
GDP0
Ease96
#08
BangladeshBD
Add bn → Bangla · 252.9M speakers worldwide · ~154.2M online
LTR layoutNeeds custom webfont3.2% world reachGDP over $1TEnglish: Moderate proficiency
Reach100
GDP5
Ease78
#09
TanzaniaTZ
Add sw → Swahili · 154.3M speakers worldwide · ~34.7M online
Script already supportedLTR layoutEnglish: Low proficiency
Reach77
GDP1
Ease100
#10
PakistanPK
Add ur → Urdu · 198.5M speakers worldwide · ~123.3M online
Requires RTLNeeds custom webfont2.5% world reachGDP over $1TRTLEnglish: Low proficiencynote
Reach99
GDP4
Ease60
#11
EgyptEG
Add ar → Arabic · 324.3M speakers worldwide · ~224M online
Requires RTLNeeds custom webfont6 plural categories4.1% world reachRTLnote
Reach100
GDP6
Ease50
#12
JapanJP
Add ja → Japanese · 117.6M speakers worldwide · ~100.6M online
LTR layoutNeeds custom webfontGDP over $1TEnglish: Very low proficiencynote
Reach59
GDP18
Ease78
#13
GermanyDE
Add de → German · 69.7M speakers worldwide · ~64.5M online
Script already supportedLTR layoutGDP over $1TEnglish: Very high proficiencynote
Reach35
GDP17
Ease100
#14
VietnamVN
Add vi → Vietnamese · 92.4M speakers worldwide · ~77.9M online
Script already supportedLTR layoutGDP over $1TEnglish: Moderate proficiency
Reach46
GDP4
Ease100
#15
TürkiyeTR
Add tr → Turkish · 74M speakers worldwide · ~66.5M online
Script already supportedLTR layoutGDP over $1TEnglish: Low proficiencynote
Reach37
GDP9
Ease100

Click any country to open its full shipping checklist.