- ISO 3166
EE- Primary locale
et-EE- Currency
- EUR · Euro
- Region
- EMEA · EU/UK
Estonia
Estonia has 1.2M people, and 1.1M of them are online. Estonian is the most widely spoken language at 71%, one of 5 languages CLDR lists here. Estonian is official nationally. A product shipping here defaults to et-EE.
At a glance
Each figure is drawn against the rest of the world, so a number means something before you have any other market to compare it with.
People online
1.1M
0%world median 81%100%
92% of 1.2M people use the internet, per the World Bank's 2024 figure. CLDR population multiplied by that share, so read it as an estimate rather than a headcount.
Income per person
$34,418
Higher than 77% of 213 territories
GDP per capita in current US dollars, World Bank Open Data, most recent reported year. A rough guide to what people can spend, not what your product will earn.
Can pay online
99%
0%world median 71%100%
Adults aged 15 and over holding a bank or mobile-money account, World Bank Global Findex 2024. Below half means a card-only checkout excludes most of the market.
Languages
5
Estonian 71% · Russian 56% · English 50%
Languages CLDR records here with a share of 0.1% or more. 1 of them is official nationally.
English proficiency
561
Very lowVery high
High proficiency on the EF EPI 2025 scale. The sample is self-selected online test takers, so treat it as colour for a discussion. It never enters any score on this site.
Adult literacy
100%
0%world median 95%100%
Share of adults who can read, as recorded in CLDR territory data. Low literacy shifts a product toward icons, audio, and video before it shifts toward another language.
What people speak
Shares count first and second languages, so they sum past 100% and one bilingual person is counted twice.
One country understates a language. CLDR records diaspora too, so a language usually reaches further than any single page shows. The language profiles show each one's full footprint.
What you would ship
Configuration for day one, computed live with Intl.* against et-EE, the dominant locale for this market.
Plural categories
2
Standard. Use Intl.PluralRules for the few cases that matter.
Script family
Latin
Default system fonts cover this script on all major platforms.
Reading direction
Left-to-right
Standard. Use dir='auto' on user-generated content fields.
Date
21. aprill 2026
Short: 21.04.26
Time
18:30
Week starts Mon
Currency
1234,56 €
1,234.56 in EUR · Euro