- ISO 3166
LV- Primary locale
lv-LV- Currency
- EUR · Euro
- Region
- EMEA · EU/UK
Latvia
Latvia has 1.8M people, and 1.7M of them are online. Latvian is the most widely spoken language at 61%, one of 4 languages CLDR lists here. Latvian is official nationally. A product shipping here defaults to lv-LV.
At a glance
Each figure is drawn against the rest of the world, so a number means something before you have any other market to compare it with.
People online
1.7M
0%world median 81%100%
93% of 1.8M people use the internet, per the World Bank's 2024 figure. CLDR population multiplied by that share, so read it as an estimate rather than a headcount.
Income per person
$26,312
Higher than 70% of 213 territories
GDP per capita in current US dollars, World Bank Open Data, most recent reported year. A rough guide to what people can spend, not what your product will earn.
Can pay online
95%
0%world median 71%100%
Adults aged 15 and over holding a bank or mobile-money account, World Bank Global Findex 2024. Below half means a card-only checkout excludes most of the market.
Languages
4
Latvian 61% · English 46% · Russian 38%
Languages CLDR records here with a share of 0.1% or more. 1 of them is official nationally.
English proficiency
—
Not in the EF EPI 2025 table. Absent is not the same as low.
Adult literacy
100%
0%world median 95%100%
Share of adults who can read, as recorded in CLDR territory data. Low literacy shifts a product toward icons, audio, and video before it shifts toward another language.
What people speak
Shares count first and second languages, so they sum past 100% and one bilingual person is counted twice.
One country understates a language. CLDR records diaspora too, so a language usually reaches further than any single page shows. The language profiles show each one's full footprint.
What you would ship
Configuration for day one, computed live with Intl.* against lv-LV, the dominant locale for this market.
Plural categories
3
Standard. Use Intl.PluralRules for the few cases that matter.
Script family
Latin
Default system fonts cover this script on all major platforms.
Reading direction
Left-to-right
Standard. Use dir='auto' on user-generated content fields.
Date
2026. gada 21. aprīlis
Short: 21.04.26
Time
18:30
Week starts Mon
Currency
1234,56 €
1,234.56 in EUR · Euro