- ISO 3166
TH- Primary locale
th-TH- Currency
- THB · Thai Baht
- Region
- APAC · SEA
Thailand
Thailand has 69.9M people, and 63.5M of them are online. Thai is the most widely spoken language at 80%, one of 10 languages CLDR lists here. Thai is official nationally. A product shipping here defaults to th-TH.
At a glance
Each figure is drawn against the rest of the world, so a number means something before you have any other market to compare it with.
People online
63.5M
0%world median 81%100%
91% of 69.9M people use the internet, per the World Bank's 2024 figure. CLDR population multiplied by that share, so read it as an estimate rather than a headcount.
Income per person
$8,057
Higher than 47% of 213 territories
GDP per capita in current US dollars, World Bank Open Data, most recent reported year. A rough guide to what people can spend, not what your product will earn.
Can pay online
92%
0%world median 71%100%
Adults aged 15 and over holding a bank or mobile-money account, World Bank Global Findex 2024. Below half means a card-only checkout excludes most of the market.
Languages
10
Thai 80% · English 27% · Northeastern Thai 24%
Languages CLDR records here with a share of 0.1% or more. 1 of them is official nationally.
English proficiency
402
Very lowVery high
Very low proficiency on the EF EPI 2025 scale. The sample is self-selected online test takers, so treat it as colour for a discussion. It never enters any score on this site.
Adult literacy
94%
0%world median 95%100%
Share of adults who can read, as recorded in CLDR territory data. Low literacy shifts a product toward icons, audio, and video before it shifts toward another language.
What people speak
Shares count first and second languages, so they sum past 100% and one bilingual person is counted twice.
Most spoken in Thailand
share of 69.9M people
- Thaiofficial80%55.9M
- English27%18.9M
- Northeastern Thai24%16.8M
- Northern Thai10%6.7M
- Southern Thai8%5.6M
- Pattani Malay5%3.5M
- Traditional Chinese2%1.3M
- Northern Khmer2%1.2M
Filled bars are nationally official languages. Every bar is drawn against the largest language rather than against 100%, so a 1% language stays visible. 2 more languages sit below the top eight, at 0.7% combined.
One country understates a language. CLDR records diaspora too, so a language usually reaches further than any single page shows. The language profiles show each one's full footprint.
What you would ship
Configuration for day one, computed live with Intl.* against th-TH, the dominant locale for this market.
Plural categories
1
No grammatical plural agreement. The string catalog is simpler.
Script family
Thai
Bundle a Noto-class webfont that covers this script. OS defaults vary.
Reading direction
Left-to-right
Standard. Use dir='auto' on user-generated content fields.
Date
21 เมษายน 2569
Short: 21/4/69
Time
18:30
Week starts Sun
Currency
฿1,234.56
1,234.56 in THB · Thai Baht
The engineering behind the flags: Font fallback: why the OS picks the wrong glyphs for this script