How do these markets compare?
Put up to four countries next to each other. The headline differences come first (who has the most people online, where each user earns more, which one needs the most localization work), then the full row-by-row table: languages, scripts, date and number formats, currency, and reading direction.
Markets to compare (2/4)
Presets
Against portfoliosets the “Net-new online reach if added” row
- Brazil has the most people online: 185.9M, 1.7× ahead of Mexico.
- Mexico has the highest income per person: $13,889 a year.
- Against EFIGS, Brazil's main language is the biggest addition: +186.6M online speakers worldwide.
| Field | Brazil BR · pt-BR | Mexico MX · es-MX |
|---|---|---|
| Population | 220.1M | 130.7M |
| GDP (nominal) | $4T | $2.9T |
| Literacy | 90.4% | 93.5% |
| Official languages | Portuguese | Spanish |
| Top 3 languages | Portuguese (91%), English (8%), German (1%) | Spanish (83%), English (13%), Yucateco (1%) |
| Online population | 185.9M | 108.7M |
| Internet % | 84.5% | 83.1% |
| GDP per capita (USD) | $10,713 | $13,889 |
| English proficiency | 482 · Low proficiency | 440 · Very low proficiency |
| Net-new online reach if added | +186.6M (pt) | Already covered (es) |
“Net-new online reach” counts online speakers worldwide you would gain by adding a market’s main language to the EFIGS list, using the same overlap model as the launch planner. English proficiency is EF EPI 2025 and never enters a score. “—” means no data, not zero.