Where to ship next

Name the languages a product already ships. Every remaining market is scored on audience gained, income, and engineering effort.

1 · Languages you already support

Add a language

Or start from a real app

2 · Product profile

Reach

34%

GDP

33%

Ease

33%

3 · Scope & depth optional

Set a UI word count to price each candidate at the chosen depth.

UI word count

Docs / support word counts

Docs

Support

These counts only enter the estimate at depths that ship docs or support.

Launch depth

Ships UI strings edited to publication quality with one round of LQA (a human quality-review pass). Docs and support stay in the source language.

4 · Recommended next markets

Top 15 of 116 candidate languages, each shown once with its anchor market. Scores are 0 to 100.

Open as briefing Price shortlist

Top pick by profileB2C: Simplified Chinese·B2B: Simplified Chinese·SaaS: Simplified Chinese·Balanced: Simplified Chinese

The weights are not driving this ranking.

#01
ChinaCN
Add zh → Simplified Chinese · 1.3B speakers worldwide · ~1.2B online
LTR layoutNeeds custom webfont16.0% world reachGDP over $1T
No grammatical plural. Mainland China, Singapore, Malaysia.
Reach100
GDP100
Ease78
#02
IndiaIN
Add hi → Hindi · 581.4M speakers worldwide · ~407.2M online
LTR layoutNeeds custom webfont7.3% world reachGDP over $1T
Reach100
GDP42
Ease78
#03
BrazilBR
Add pt → Portuguese · 247.1M speakers worldwide · ~190.8M online
Script already supportedLTR layout3.1% world reachGDP over $1T
Reach100
GDP13
Ease96
#04
MexicoMX
Add es → Spanish · 467.3M speakers worldwide · ~379.8M online
Script already supportedLTR layout5.8% world reachGDP over $1T
Reach100
GDP9
Ease96
#05
RussiaRU
Add ru → Russian · 200.6M speakers worldwide · ~184.8M online
LTR layout2.5% world reachGDP over $1T
+20-40% string expansion.
Reach100
GDP19
Ease84
#06
IndonesiaID
Add id → Indonesian · 180.5M speakers worldwide · ~131.5M online
Script already supportedLTR layout2.3% world reachGDP over $1T
Reach90
GDP13
Ease100
#07
Congo - KinshasaCD
Add fr → French · 286.9M speakers worldwide · ~162M online
Script already supportedLTR layout3.6% world reach
Reach100
GDP0
Ease96
#08
BangladeshBD
Add bn → Bangla · 252.9M speakers worldwide · ~154.2M online
LTR layoutNeeds custom webfont3.2% world reachGDP over $1T
Reach100
GDP5
Ease78
#09
TanzaniaTZ
Add sw → Swahili · 154.3M speakers worldwide · ~34.7M online
Script already supportedLTR layout
Reach77
GDP1
Ease100
#10
PakistanPK
Add ur → Urdu · 198.5M speakers worldwide · ~123.3M online
Requires RTLNeeds custom webfont2.5% world reachGDP over $1T
Nastaliq calligraphy needs specialized font.
Reach99
GDP4
Ease60
#11
EgyptEG
Add ar → Arabic · 324.3M speakers worldwide · ~224M online
Requires RTLNeeds custom webfont6 plural categories4.1% world reach
6 plural categories. Bidi work required.
Reach100
GDP6
Ease50
#12
JapanJP
Add ja → Japanese · 117.6M speakers worldwide · ~100.6M online
LTR layoutNeeds custom webfontGDP over $1T
Mixed Kanji + Kana. Vertical text optional.
Reach59
GDP18
Ease78
#13
GermanyDE
Add de → German · 69.7M speakers worldwide · ~64.5M online
Script already supportedLTR layoutGDP over $1T
Long compound nouns. Reserve +50% width.
Reach35
GDP17
Ease100
#14
VietnamVN
Add vi → Vietnamese · 92.4M speakers worldwide · ~77.9M online
Script already supportedLTR layoutGDP over $1T
Reach46
GDP4
Ease100
#15
TürkiyeTR
Add tr → Turkish · 74M speakers worldwide · ~66.5M online
Script already supportedLTR layoutGDP over $1T
Dotless i: locale-aware toLowerCase required.
Reach37
GDP9
Ease100

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